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Traffic Integrated

Posted on 08 December 2008 by Josie

They have stunning offices in Victoria Junction, Greenpoint. Have a look at some of the pictures below. Alan Sherrat, Traffic’s Senior Strategist and General Manager told us that it was a Friday tradition to have a glass of wine, so we accepted and sat down to ask him a few questions about the company.

In the marketing and advertising world, the term’ traffic’ refers to the movement of a project/campaign through all the stages of production. Most agencies outsource various stages of production but not Traffic Integrated. They are an integrated marketing agency with their own internal PR agency.

Traffic Integrated does everything; strategy, design, events and the analytics of the campaign all under one roof.

“True integration requires teams that want to work together and effective communication between all channel specialists. We have these. From the ground up, strategy-led ideas are generated through the seamless cohesion of in house skills resulting in impactful and effective marketing activities that provide consistent core product messages and heightened brand imagery. Evaluation of these activities and brand analytics guarantee that ROI is reported on and accountability placed.” Says Alan

Some clients have been with Traffic Integrated for seven years, because they are able to offer them through the line advertising and a value added service.

We asked Alan what the companies inspiration is, “An integrated agency is a new thing, we are following the trend but applying a South African feel to it.”

We were very impressed with Traffic Integrated, the team is so down to earth and humble about the amazing work they do.

Everyone in the office came to meet us in the boardroom for the fun activities we had planned for them.

They chose FOREST IN MY MIND by Molly Jelly because it represents growth from a stable base and you get more than you expected.

Have a look at the brilliantly creative answers they had for our questions:

What would Barak Obama’s name be in ZULU?

· OB1 Kashushu

· Black Osama

· Shaka Zulu

· Nkosi Nkulu

Tell me something about yourself that nobody else knows:

I love Brussels sprouts

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1 Comments For This Post

  1. James Lawler Says:

    Hi can someone from Traffic get in touch with regarding a new programme I am working called Ubuntu?

    Thanks

    jim

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