Instant Grass is the beginning of a huge social movement. It can simply be explained as a youth collaboration agency network to connect the coolest young people in the country. Marketers are able to use Instant Grass as a medium of staying in touch with their target public by using raw public opinion.

‘Grasses’ or ‘Snitches’ are continuously reporting back with the latest 411! In a nutshell ‘grasses’ can talk about their brand consumption and media experiences, more importantly stringing the opinions of ‘grasses’ to help brands to reach them in a successful manner.

We at springleap.com found this concept to be very innovative and fresh! To gain insight into Instant Grass they have been quoted saying, “We don’t take ourselves seriously, but we take what we do seriously.” Another facet to instant Grass is that they also enlist opinion leaders aka ‘Seeders’ to create brand interest through word of mouth.

It’s due to companies like Instant Grass that the youth find themselves increasingly able to express their true feelings and discover the beauty of sharing these opinions  with the world.

Instant Grass draws most of their inspiration from our very own backyard, South African youths. 65% of South African population is under 24 years old which indirectly shows how ready South Africa is to create and empower the nation of fellow ‘grasses’.

According to Instant Grass, due to the current economic climate working overseas for “better opportunities” is not the answer. For the last decade it has become evident that most youths leave South Africa in the hopes for a better future however the tables have recently been turned! South Africa is booming with new opportunities. Instant Grass also amusingly said that their foosball and pingpong tables might also attract new youths to the company! And if you ask me that’s quite a good assumption!

To learn more about Instant Grass go to www.instantgrass.com

What would Barack Obamas name be in zulu?

Patada Burundi

Baba Mnyama

Skhokho

Tell me something about yourself that nobody else knows?

“My alter ego’s name is ‘kiki”

“ I am scared of penguins”

“I am proudly kwere Kwere”

“My dogs are Blue Singers”

Tags | gomoto, Instant Grass, mobileAdStream, springleap