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Ogilvy

Posted on 10 December 2008 by Josie

There is one myth I would like to bust about Ogilvy. It is not a traditional agency! Although it’s an agency that has been around for a very long time, its definitley not a traditional agency. The work they do is revolutionary and unconventional and that is why they are the leading advertising agency in the country

We chatted to Chris, Ogilvy’s creative director, to try and find out exactly what it is that Ogilvy is and what makes this huge agency tick.

Ogilvy, unlike many other agencies, offers a 365 communication suit. In the advertising world this refers to doing everything in-house, under one roof – digital advertising, traditional advertising, mobile and PR. “If they were a tank, they would be shooting in every direction at once” says Chris.

Ogilvy works on the number one brands in their industry such as Coca Cola, Sunday Times, Castrol and Volkswagen. Why? Because they constantly evolve and liberate the brand, keeping it fresh and interactive.

Ogilvy’s motto:

Liberation, through brave work”

As Chris says, “The biggest risk of all is not to take a risk”. Everyone is proud of being a part of Ogilvy, thats why they are passionate about making their work exceptional.

Chris called in the rest of the creative team and asked them to choose a springleap t-shirt that best represents Ogilvy’s personality. The outcome was – BUNNY CHOW by Quack, simply because they all liked it and thought it was fresh, funny and brave.

The slogan competition was a lot of fun with the Ogilvy team. Have a look how they answered the questions:

What Would Barak Obama’s name be in Zulu?

Helen Zille

AmaBarakrak

Obamangosuthu

Tell me something about yourself nobody else know?

“I once got fibre glass on my scrotum”

“I got commando often”

Can’t wait for everybody to meet this team at the party on the 21st January, they will have you in hysterics!

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