Virgin Active

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Posted on 11 December 2008 by Josie

I was thrilled when Virgin Active took an interest in our campaign; they welcomed us to come and interview them and really made themselves so accessible.
This is just one of the reasons why Virgin has become such a well loved brand.

If you don’t know what Virgin Active does, then you have seriously been living under a rock.
Virgin Active operates 88 (and growing) health clubs across South Africa with more Clubs in Italy, Spain, Portugal, UK, and Australia.
They understand that exercise can be hard work so they make it as fun and enjoyable as possible.
They also have state of the art equipment and innovative products such as PowerPlate, Kinesis and more…

We asked Jeff Clements, Virgin Actives Brand Manager, what the company’s mission is, he said, “To bring positive change to peoples lives, because life’s more fun when you move”.

Jeff is part of the in-house advertising and marketing team. This unique set-up (being both the client and agency) gives them the creative license to turn promotions and marketing campaigns around in a very short space of time.
They are currently running a great campaign online where you can get a specific exercise plan emailed to you according to the goals you selected - check out www.virginactive.co.za

It could only be the one and only Richard Branson, that could inspire such an amazing Brand. We asked Jeff what springleap T-shirt would best represent Virgin’s personality and he offered to design us one, have a look at his incredible illustration below.

We had to take Jeff to the yoga room to find his creative centre to answer our question:

What would Barak Obama’s name be in Zulu?

Jeff: Chief.

Tell me something about yourself that nobody else knows?

I went snorkeling two days ago in my bath (was trying out my mask before going on holiday)